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Walter Marr and Thomas Buick
Buick’s
chief
engineer, Walter
L.
Marr (left), and
Thomas D. Buick, son of founder David Dunbar Buick,
drove the first Flint Buick in a successful Flint-Detroit
round trip in July 1904.
David Buick was building gasoline engines by 1899,
and
Mm,
his engineer, apparently built the first auto to
be called a Buick in
1900.
However, Buick traditionally
dates its beginnings to. 1903. That was the year the
company was reorganized, refinanced and moved from
Detroit to Flint. Buick has always been a product
innovator. Buick engineers developed the
“valve-in-head” engine, a light, powerful and reliable
engine which would eventually influence the entire
automotive industry.
William C. Durant was instrumental in promoting
Buicks across the country using
his
Durant-Dort
Carriage Co. outlets and salespeople as the nucleus of a
giant distribution system. He knew the Buick as a
“self-seller.”
If
automobiles could be this
good,
he
thought, maybe it was time to switch from the horse and
buggy business to automobiles.
At the 1905 New York
Auto Show, Durant took
orders for
1,000
Buicks
before the company had
built
40.
On Buick’s
success, Durant created
a
holding company,
September 16, 1908. He
called it General Motors.
William
C.
(Billy) Durant
iv