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Customer Assistance and
Information
Customer Satisfaction Procedure
Your satisfaction and goodwill are important to
your dealer and to Cadillac. Normally, any concerns
with the sales transaction or the operation of your
vehicle will be resolved by your dealer’s sales or service
departments. Sometimes, however, despite the best
intentions of all concerned, misunderstandings can
occur. If your concern has not been resolved to your
satisfaction, the following steps should be taken:
STEP ONE: Discuss your concern with a member of
dealership management. Normally, concerns can
be quickly resolved at that level. If the matter has
already been reviewed with the sales, service or parts
manager, contact the owner of the dealership or
the general manager.
STEP TWO: If after contacting a member of dealership
management, it appears your concern cannot be
resolved by the dealership without further help, in the
United States, contact the Cadillac Customer Assistance
Center, 24 hours a day, by calling 1-800-458-8006.
In Canada, contact the Canadian Cadillac Customer
Communication Centre by calling 1-888-446-2000.
We encourage you to call the toll-free number in order
to give your inquiry prompt attention. Please have
the following information available to give the Customer
Assistance Representative:
• Vehicle Identification Number (VIN). This is
available from the vehicle registration or title, or the
plate at the top left of the instrument panel and
visible through the windshield.
• Dealership name and location.
• Vehicle delivery date and present mileage.
When contacting Cadillac, please remember that your
concern will likely be resolved at a dealer’s facility.
That is why we suggest you follow Step One first if you
have a concern.
STEP THREE (United States Owners): Both General
Motors and your dealer are committed to making
sure you are completely satisfied with your new vehicle.
However, if you continue to remain unsatisfied after
following the procedure outlined in Steps One and Two,
you should file with the Better Business Bureau (BBB)
Auto Line Program to enforce your rights.
The BBB Auto Line Program is an out of court program
administered by the Council of Better Business
Bureaus to settle automotive disputes regarding vehicle
repairs or the interpretation of the New Vehicle
Limited Warranty. Although you may be required to
resort to this informal dispute resolution program prior to
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