Filter
Top Products
Mazda Test Drive Experience
Page 56
Stage 4: Reinforce It
Reinforce It occurs after the test drive and links customer comments and emotions with vehicle engineering.
Maintain emotional engagement
• Remember that people justify decisions with fact, but they buy on emotion
• Reinforce the emotions lived during the test drive
Build on the test drive
• Determine which driving dynamics the customer connected with best
• Identify the engineering principles supporting that driving dynamic
• Make the connection for the customer between inspired engineering and driving dynamics
Bring it full circle
• Make the connection between always the soul of a sports car, inspired engineering, superior driving dynamics, and
exhilarating experience