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There are four stages in the Mazda Test Drive
Experience. Each stage has been designed with a
specific purpose in mind.
Stage 1: Warm-Up
Ensure the test drive vehicle is ready to go.
Stage 2: Visioning
Prepare the customer and set expectations for the
test drive.
Stage 3: Experience It
Deliver a test drive that enables the customer to
make an emotional connection with the vehicle.
Stage 4: Reinforce It
Link customer comments and emotions with
vehicle engineering.
Mazda Test Drive Experience