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TABLE OF CONTENTS
Strategic Role, Market
and the ASTRA Customer . . . . . . . . . 1
Key Selling Features . . . . . . . . . . . . . 2
Trim Levels/Features/Packages . . . . 3
Accessories . . . . . . . . . . . . . . . . . . . . 5
Exterior Design & Styling . . . . . . . . . 6
Performance, Ride & Handling . . . . . 8
Safety & Security . . . . . . . . . . . . . . 10
Comfort & Convenience . . . . . . . . . 12
Cost of Ownership . . . . . . . . . . . . . 15
Technology . . . . . . . . . . . . . . . . . . . 16
Competitive Comparisons . . . . . . . 20
VW Rabbit . . . . . . . . . . . . . . . . . . . . 21
Honda Civic . . . . . . . . . . . . . . . . . . . 22
Mazda3 5-Door . . . . . . . . . . . . . . . . 23
Features & Specifications Charts . . 24
The revitalization of Saturn’s product portfolio, which began two years ago, comes full circle with the launch of
the all-new 2008 Saturn ASTRA. Our new products are designed to match the unparalleled customer
service that Saturn delivers. ASTRA continues the revitalization with its bold styling, remarkable interior
refinement and exhilarating driving characteristics.
ASTRA is the result of the best ideas and resources from around the world. Engineered in Europe,
Brazil and the U.S. and built in Antwerp, Belgium, this sport compact redefines Saturn’s small-car entry-level
offerings with a degree of style, refinement and quality uncommon in this segment. It is also incredibly fun
behind the wheel with driving dynamics bred on the twisting roads of Europe.
Available in 3-Door and 5-Door hatchback configurations, ASTRA also represents a new body style for
Saturn. Given the significant growth in the hatchback segment, ASTRA’s design will attract new
import-oriented customers
to the brand, giving you an opportunity to expand your sales and create new
life-long Saturn loyalists.
This Product Guide is just one of many training and information resources. It works in conjunction with the ASTRA
DVD/CD-ROM to provide the information you need to better explain and demonstrate ASTRA’s features,
advantages and benefits to customers. As Saturn’s portfolio expands it is critical that you are fully prepared to
answer customer questions and properly present vehicle features.
Jill Lajdziak, Saturn General Manager
Astra_DetailsBk 9/14/07 3:18 PM Page b