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Customer Assistance and
Information
Customer Satisfaction Procedure
Your satisfaction and goodwill are important to
your dealer and to Cadillac. Normally, any concerns
with the sales transaction or the operation of your
vehicle will be resolved by your dealer’s sales or service
departments. Sometimes, however, despite the best
intentions of all concerned, misunderstandings can
occur. If your concern has not been resolved to your
satisfaction, the following steps should be taken:
STEP ONE: Discuss your concern with a member of
dealership management. Normally, concerns can
be quickly resolved at that level. If the matter has
already been reviewed with the sales, service or parts
manager, contact the owner of the dealership or
the general manager.
STEP TWO: If after contacting a member of dealership
management, it appears your concern cannot be
resolved by the dealership without further help, contact
the Cadillac Customer Assistance Center, 24 hours
a day, by calling 1-800-458-8006. In Canada, contact
GM of Canada Customer Communication Centre
in Oshawa by calling 1-800-263-3777 (English) or
1-800-263-7854 (French).
We encourage you to call the toll-free number in order
to give your inquiry prompt attention. Please have
the following information available to give the Customer
Assistance Representative:
• Vehicle Identification Number (This is available from
the vehicle registration or title, or the plate at the
top left of the instrument panel and visible through
the windshield.)
• Dealership name and location
• Vehicle delivery date and present mileage
When contacting Cadillac, please remember that your
concern will likely be resolved at a dealer’s facility. That
is why we suggest you follow Step One first if you
have a concern.
STEP THREE: Both General Motors and your dealer
are committed to making sure you are completely
satisfied with your new vehicle. However, if you continue
to remain unsatisfied after following the procedure
outlined in Steps One and Two, you should file with the
BBB Auto Line Program to enforce any additional
rights you may have. Canadian owners refer to your
Warranty and Owner Assistance Information booklet for
information on the Canadian Motor Vehicle Arbitration
Plan (CAMVAP).
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