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“We’ve had new car care clinics here for about
twelve years, but the ‘Toyota Thanks You’program
has definitely elevated our presentation to a higher
level.We use all the materials—from invitations,
signage and posters,to name tags, tracking reports
and the opening video.Customers are definitely
impressed with the presentation and always learn
something new.”
Theresa Keenan Male
Customer Relations Manager,Metro Toyota,
Cleveland,Ohio
“This program is extremely user-friendly and can
be easily modified to suit individual dealership
personalities.We’ve been using the program since
we opened a year ago and it’s an excellent way to
build customer loyalty.We strive for the cozy
small-town garage,independent shop atmos-
phere.This is a tremendous venue for actually
demonstrating that to our customers.”
Ed Meyers
Parts and Service Director,Tracy Toyota,
Tracy, California
“We recognize this program’s value to our guests
and appreciate the support thatToyota provides.
This event gives a large dealership like Longo Toyota
a small-store feel and enables one-to-one interac-
tion between our managers and our guests.The
event is a lively,informative and fun experience that
demonstrates Longo’s and Toyota’s commitment to
build lifetime relationships with Toyota owners.”
Tom Rudnai
Vice President and General Manager,Longo Toyota,
El Monte,California
“Many dealerships want to invite new owners back,
but may feel the administration is too much work
or the presentation aspect too difficult.The ‘Toyota
Thanks You’program does it all for you in a highly
professional manner that turns every new-owner
event into a special occasion. In fact, once a dealer
signs up for the program, all they have to do is get
the tables and chairs,make sure someone orders
the food and decide who’s going to talk about
what. Moreover,the kit itself is a great value.For
example,compared to what you could get with
other direct mail companies,invitations are mailed
first-class with a professional appearance at a low
cost. And the dealership is provided invitation lists
by salesperson to facilitate follow-up.You couldn’t
find this kind of value anywhere else.”
Jamie Fox
Cincinnati Region Service and Parts Business
Development Consultant,Cincinnati, Ohio
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departments
programs
new-owner event attendees
visiting the dealership at least
once verses 71.5% of non-atten-
dees. At the dealership level,
these statistics are transformed
into tangible,rewarding experi-
ences that welcome new own-
ers into the Toyota family and
build customer loyalty.
Michelle Drapeau,Toyota
Events and Recognition
Manager,Toyota Motor Sales,
U.S.A., explains:“For customers,
the event makes it clear that
the dealership remains commit-
ted to them even after the sale.
For dealers, it’s an opportunity
to tell customers,‘Thank you for
your business,’and to create a
foundation for a trusting rela-
tionship that will encourage
new owners to return.”
WHAT ARE YOU WAITING FOR?
The distinction between
other car dealerships and a
Toyota dealership is not only
the unsurpassed caliber of
quality,value and innovation in
each product sold; it is also the
dedicated employees commit-
ted to dealership excellence.
The “Toyota Thanks You” Event
aids in developing dealership
and customer relationships by
educating the dealership and
customers alike. So if you are
eager to increase profits and
repeat customer business, look
no further.The “Toyota Thanks
You”Event does just that!
Interested? Please enroll
online today on the
www.toyotanewownerevent.com
website or via Dealer Daily,
www.dealerdaily.toyota.com.
Click on “News and
Information,” then click on “Web
Sites”under the “New Vehicles”
tab located at the top of the
screen or call Program Head-
quarters at 1-800-783-2021.
You’re Invited to…
…increase service and parts business, boost repeat and referral vehicle sales, build customer loy-
alty, improve overall profitability and distinguish your dealership presence in the community.
WE’LL SHOW YOU HOW!
The “Toyota Thanks You” Event
is a program dedicated to
informing, engaging, acknowl-
edging and thanking each cus-
tomer for buying a Toyota.The
objective is to ensure and main-
tain customer loyalty so new
and Toyota Certified Used vehicle
buyers will continue returning to
your dealership for all their auto-
motive accessories, services and
repairs.To introduce dealers to
this program,Toyota has created
a comprehensive event kit that
includes:an event planner with
fully-scripted presentations and
visual aids that dealers can cus-
tomize to their markets.
Customer invitations and
monthly Web-based reports are
part of the base program.Toyota
further supports dealers by mail-
ing invitations to owners of new
and Toyota Certified Used
Vehicles.The 90-minute pro-
gram contains four components:
• Great Service covers Toyota’s
superb warranty coverage
and vehicle maintenance
and service requirements.
• Competitive Prices advo-
cates the value your dealer-
ship embodies by comparing
services and prices with
local competitors.
• Toyota Quality demon-
strates reasons why cus-
tomers should choose the
quality,fit and finish of
Genuine Toyota Parts over
aftermarket parts and offer
a tour of the Toyota Parts
Center, if applicable.
• Helpful People emphasizes
the ability and experience
the service department and
technical staff have through
service demonstrations on
actual vehicles.
THE RESULTS ARE IN:
From a national standpoint,
event data yields impressive
statistics. First-year event totals
resulted in 84.4% of Toyota
new-owner event attendees vis-
iting the dealership at least
once as compared to 56.4% of
non-attendees. Second-year
results were 94.6% of Toyota
Event Kit Includes:
An event planner with fully-scripted presentations and visual aids that deal-
ers can customize to their markets. Customer invitations and monthly Web-
based reports are part of the base program.Toyota further supports dealers
by mailing invitations to owners of new and Toyota Certified Used Vehicles.
THE “TOYOTA THANKS
YOU” EVENT AIDS IN
DEVELOPING DEALER-
SHIP AND CUSTOMER
RELATIONSHIPS BY
EDUCATING THE
DEALERSHIP AND
CUSTOMERS ALIKE.
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