Data Use
We use the IP addresses and other non-personal information of our site visi-
tors to help diagnose problems with our server and to better administer our
sites. This information may also be used to improve our web sites, to gather
broad demographic information, or to compile aggregate statistics about the
number of visitors to our sites and other "site behavior" information.
We use voluntarily provided customer or investor contact information to send
information requested about our Company and promotional material from
some of our partners. If you fill out a form to request more information or to
request contact by a representative of the Company, your name, company, e-
mail address, and so on are added to Directed's database. Demographic and
profile data collected at our sites may be used to tailor the visitors' experience,
showing them content that we think they might be interested in and displaying
the content according to their preferences.
AS AN AUTOMATE
®
SUBSCRIBER, THE FOLLOWING ADDITIONAL STATE-
MENTS DESCRIBE HOW WE COLLECT AND USE YOUR PERSONAL
INFORMATION:
What Personal Information Do We Collect?
As a customer of Directed or a user of AUTOMATE
®
Online Directed may col-
lect personal information directly from you or from others (for example, from
credit references, collection agencies, insurance providers, dealers and suppli-
ers to our business and other organizations in possession of relevant personal
information about you). The personal information we collect may include:
❍ your name;
❍ contact details, such as mailing address, e-mail address, tele-
phone and facsimile number;
❍ product, service and purchasing information;
❍ vehicle location and management data;
❍ financial information; and—
26
© 2005 Directed Electronics—all rights reserved