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07/12/07
2008MY
Vehicle Line: EDGE
Marketing Strategy and Mix Recommendations
Marketing Strategy Key Points:
• The Ford Edge continues to infuse energy into the Ford brand through its bold design and
flexibility, sporty handling and energetic performance.
• The Edge will appeal to customers seeking a capable vehicle with package flexibility that
does not sacrifice style and performance.
• Great new features for 2008MY including a Limited series, SYNC
TM
hands-free
communications & 20" wheels.
Key Selling Points:
• Bold Design: bold chrome grill, dual exhaust and sporty, confident stance
⎯ Standard 17" and available 18", 20" Wheels with eye-catching designs
⎯ Textured aluminum & chrome accents, contrast seat stitching on available
leather-trimmed seats and two tone door panels
⎯ Class exclusive two panel Panoramic Vista Roof™ with dual power shades
• Available luxury technology: SYNC
TM
hands free communication, Voice Activated DVD
Navigation System, SIRIUS® satellite radio, rear DVD entertainment system and
MP3/Audio input jack (standard)
• Flexibility: available fold-flat passenger and standard 2nd row fold flat seats with an
available EasyFold™ 2nd row release switch in cargo area
• Sporty Handling: Independent multilink suspension designed to deliver responsive,
confident handling
• Energetic Performance: All-new 3.5L Duratec 35 V6 engine with 265hp and 250 lb-ft of
torque
• Standard Ford Safety: AdvanceTrac® with RSC® (Roll Stability Control), Safety
Canopy™, and Side Impact Airbags
Recommended Mix:
Retail Mix***
SE SEL Limited
25% 43% 32%
Drivetrain
AWD 45% 50% 55%
FWD 55% 50%** 45%
Engine Type
3.5L V6 Duratec 35 Engine 100% 100% 100%
6-Speed Auto Transmission 100% 100% 100%
Key Packages
Convenience Group 55% 100% 100%
Premium Package — 25% 100%
Seating Flexibility Package — 29% 100%
Key Options
18" Painted Aluminum Wheel 35% — —
18" Premium Painted Aluminum Wheel — 30% —
18" Premium Chrome Clad Wheel — 62% 40%
20" Premium Chrome Clad Wheel — — 60%
Audiophile Sound System with CDX6 & 9
Speakers & Steering Wheel Controls
— 35% 100%
Panoramic Vista Roof
TM
— 40% 40%
Power Liftgate — 20% 20%
Rear Entertainment System, DVD — 10% 10%
Reverse Sensing System 15% 30% 100%
SIRIUS
®
Satellite Radio with 6 Month Sub.
15% 30% 30%
SYNC
TM
voice activated hands free system 25% 45% 100%
Tricoat Paint — 11% 11%
Voice Activated DVD Navigation System — 16% 16%
*** Rates above represent full model year projections.